Unreal Collective

Unreal Collective


Unreal Collective is a community for founders and freelancers. Their flagship program is a 12-week, online accelerator. In just 12 weeks, they help you take massive action and achieve a major goal for your project or business.

HOW I HELPED:

Brand Refresh:
Logo Design
Font Family
Color Palette
Supplemental Course Logo Design
Slide Deck Templates

 

The Approach

Create a new & cohesive Brand

Jay came to me with a simple rectangular logo that felt "strong" but he was looking for something a little more "bold." I worked with Jay to create multiple portable logos that could be applied in many different contexts.

The goal was to create an elevated brand that attracts individual founders and freelancers. I aimed to help Jay attract open-minded, ambitious and driven folks to the thriving community through a brand refresh. This included creating multiple logo variations, alternative logos and slide decks for his ecourses, and refining brand fonts and colors.

 
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The Original Concepts

Involving Brand Tone Words

Bold, Intellectual, Daring, Empowering, Minimal, Warm

These concepts are presented in Black and White to deter and emotional confusion caused by color. The emphasis for the brand was on a unique or bold typeface, in order to create a more square shape the words are stacked upon each other.

The Final Logo

Creating an Unreal Brand

We landed on Concept #2, switching to a bolder typeface set between a hexagon shape. The hexagon represents the 6 people that partake in a group within the Unreal Accelerator - which includes Jay and 5 other individuals who aim to build their own project through collaboration. It is abstract, but at the same time represents a symbol of the community. This badge is immediately recognizable, and the portable variants of the logo hold weight on their own.

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Color Palette

While color is an important player in any brand, we decided to narrow down the palette to 4 simple colors: Teal (Main + Accent), Midnight Blue (Accent), Black (Text) and White. These colors reflect the brand tone words of bold and minimal.

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Teal #109aa1

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Midnight Blue #0D3B66

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Black #353535

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White #fffffc

Unreal Collective is a unique experience with unique individuals.

Course Slide Deck Templates & Logos

Jay needed a slide deck and course logos and here’s where we landed. His words speak for themselves, but I wanted to create a rhythm in the slides using accent colors and interject the white background by including a quote page in a different color. The logos for the courses themselves reflect the final Unreal Collective logo but have their own matching identity.

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Working with Jenni was exactly what I needed. When we started, I hadn't had any type of professional help -- just some colors and ideas that I liked. Jenni took the mess of a brand I had assembled myself, and made it much more cohesive and representative of my company.

Jay Clouse
Founder of Unreal Collective

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